Sankranthi marks a pivotal festival for the South Indian film industry, synonymous with high-profile movie releases. This festive season sees major productions...
Sankranthi offers an extended holiday period, ensuring large audience turnout and substantial box office collections, often setting crucial industry benchmarks and trends for the year ahead.
The Telugu and Tamil film industries predominantly schedule their biggest, most anticipated releases to coincide with the auspicious and lucrative Sankranthi festival period.
Generally, big-budget, star-studded action entertainers, family dramas, or high-concept films with mass appeal are favored to maximize holiday viewership and box office potential.
Yes, intense box office competition is a hallmark of Sankranthi releases, with multiple major films vying for screen space, audience share, and critical as well as commercial success.