S4Capital, led by Sir Martin Sorrell, is a new-era digital advertising and marketing services company. It focuses on building a purely digital, global platform...
S4Capital was founded by Sir Martin Sorrell, the former long-serving CEO of WPP, who launched the company in 2018.
S4Capital operates as a digital-only advertising and marketing services firm, focusing on integrating first-party data, content creation, and programmatic media through strategic acquisitions.
S4Capital emphasizes a 'holy trinity' model (data, content, programmatic) to offer more integrated, agile, and efficient digital marketing solutions, contrasting with the often siloed structures of traditional networks.
Key acquisitions include MediaMonks (content production), MightyHive (programmatic media and data analytics), and various other specialized firms globally to build its integrated digital offering.