What are the current major trends impacting the hotel industry?

Key trends include digitalization (contactless tech, AI), sustainability initiatives, personalized guest experiences, remote work packages, and the growth of unique accommodation types like boutique hotels and eco-resorts.

How has the hotel industry adapted to recent global challenges?

The industry adapted by implementing enhanced hygiene protocols, offering flexible booking/cancellation policies, diversifying revenue streams (e.g., co-working spaces), and accelerating technology adoption for operations and guest safety.

What role does technology play in modern hotel operations?

Technology is crucial for property management systems, online distribution channels, guest communication, personalized marketing, contactless check-in/out, energy management, and data analytics to improve service and efficiency.

What are the primary factors driving hotel investment today?

Investment is driven by recovery in leisure and business travel, strong domestic tourism, demand for unique experiences, attractive returns in key markets, and the potential for technological integration to enhance property value.