Engagement on a news website refers to the depth of interaction users have with content, measuring metrics like clicks, shares, comments, and time spent. High...
Audience engagement measures how actively users interact with content, including metrics like likes, shares, comments, clicks, and the duration of time spent on a page or article.
High engagement signifies strong reader interest, builds community loyalty, and provides valuable data for optimizing content strategy, ultimately increasing reach, subscriber retention, and potential ad revenue.
Strategies include creating high-quality, relevant content, fostering interactive comments sections, utilizing multimedia, promoting social sharing, and personalizing user experiences based on preferences.
Key metrics include bounce rate, page views per session, average session duration, social shares, comments, click-through rates (CTR), returning visitors, and conversion rates.