Ahead of its worldwide theatrical release on January 9, 2026, the makers of the Prabhas-starrer horror-comedy fantasy, 'The Raja Saab', orchestrated a series of grand promotional events in Hyderabad. The primary article from 123telugu.com, published on January 5, 2026, accurately reported plans for such a 'grand event' before the film's release. Confirmed by multiple credible sources, these events included a grand gala press meet on January 7, 2026, hosted uniquely on the film's elaborately constructed sets, offering media an immersive experience. This was followed by a significant pre-release party held on January 8, 2026, at a massive 40,000 square foot 'RajaSaab set' in Hyderabad, attended by the cast and crew, excluding Prabhas at some instances. Furthermore, a song launch event on December 17, 2025, also garnered immense public attention, though it unfortunately led to actress Nidhhi Agerwal being mobbed due to an overwhelming crowd. Producer TG Vishwa Prasad had confirmed that a large-scale pre-release event was planned in Hyderabad, where Prabhas was expected to be present. 'The Raja Saab', directed by Maruthi, saw paid premieres across India on January 8, 2026, a day prior to its official release, coinciding with the Sankranti festival. While the film received negative reviews from critics, it achieved a strong opening at the box office, collecting approximately ₹45-50 crore net across India on its first day, including paid previews. This robust start highlighted its significance as a major Sankranti attraction for the Indian audience.