Bollywood actress Alia Bhatt recently garnered significant online backlash and trolling for an Instagram story she shared on Makar Sankranti, urging people to ensure bird safety from kite strings. Makar Sankranti, celebrated on January 14, 2026, in many parts of India, is known for kite-flying, where 'manja' (glass-coated kite string) can cause severe injuries or death to birds. The core of the controversy arose when netizens quickly pointed out what they termed as 'hypocrisy' on Bhatt's part. Many social media users highlighted her global brand ambassadorship for the luxury fashion house Gucci, which is frequently criticized for its use of animal leather and other animal products in its high-end goods. Critics questioned the consistency of her animal welfare message, suggesting her concern for animals seemed selective and did not extend to her brand endorsement choices. The online discussion saw screenshots of her original post widely circulated on platforms like X (formerly Twitter) and Reddit, even after she reportedly deleted the story. The incident ignited a broader debate among the Indian audience regarding performative activism, celebrity responsibility, and the ethical implications of endorsements when promoting social causes. While some defended Bhatt, stating her message was about helping injured birds, the dominant narrative focused on the perceived contradiction with her luxury brand associations. This event underscores the intense scrutiny celebrities face in the digital age when their public statements are weighed against their personal choices and professional endorsements.