Titan Company Limited, a prominent Indian conglomerate, saw its shares hit a new all-time high of Rs. 4064.4 on January 1, 2026, coinciding with its strategic foray into the rapidly expanding lab-grown diamond (LGD) market. The company officially launched its new LGD jewellery brand, 'beYon - from the House of Titan', with its first exclusive retail store opening in Mumbai on December 29, 2025. This move marks a significant shift for Titan, which had historically focused on natural diamonds through brands like Tanishq. Brokerages have largely reacted positively to this development. Motilal Oswal has reiterated a 'Buy' rating on Titan, setting a target price of INR 4,250 to INR 5,000, citing the strategic entry into an underpenetrated category and Titan's ability to access a new customer segment. Similarly, Morgan Stanley has maintained an 'Overweight' rating on Titan Company, reflecting a bullish outlook on the stock. Analysts view Titan's entry into the LGD segment as a long-term strategic move to tap into India's growing demand for affordable and fashion-forward diamond alternatives. 'beYon' will offer a curated range of LGD jewellery, with products typically priced between ₹10,000 and ₹1,00,000, aiming for everyday wear and design variety. Titan plans to expand 'beYon' stores in Mumbai and Delhi in the near future. The company's management acknowledges that India is an 'AND' market, where natural and lab-grown diamonds can coexist to cater to diverse consumer preferences.