The Telugu film 'Nari Nari Naduma Murari', starring Sharwanand, Samyuktha, and Sakshi Vaidya, made headlines for its unconventional release time of 5:49 PM on January 14, 2026, coinciding with the Sankranthi festival. This peculiar timing sparked considerable curiosity among movie enthusiasts and on social media platforms. At a pre-release event, producer Anil Sunkara addressed these queries, clarifying that the decision stemmed from a suggestion by his family. He explained that January 14, 2026, fell on Ekadashi, an auspicious day in the Hindu calendar, which was slated to conclude at 6:03 PM. Releasing the film before this auspicious period ended was deemed appropriate. Furthermore, the number nine holds a special and lucky significance in many Telugu households, which also contributed to the selection of 5:49 PM as the ideal screening start time. Directed by Ram Abbaraju, known for 'Samajavaragamana', and produced by Anil Sunkara under the AK Entertainments banner, 'Nari Nari Naduma Murari' is positioned as a full-fledged family entertainer. The film features Sri Vishnu in a special role, with Sunil, Satya, Naresh, Sampath Raj, and Srikanth Iyengar in key supporting roles, and music composed by Vishal Chandrasekhar. The unique release strategy highlights a blend of cultural beliefs and marketing in the competitive Sankranthi release window, garnering attention for its blend of entertainment and traditional sentiments.