At CES 2026 in Las Vegas, Samsung Electronics made significant announcements regarding its commitment to building trust, security, and privacy into the future of Artificial Intelligence. The company introduced its 'Companion to AI Living' vision, positioning AI as a foundational element across its research, development, operations, and user experiences. A key event was the panel discussion titled 'In Tech We Trust? Rethinking Security & Privacy in the AI Age,' part of Samsung's Tech Forum series, which explored how trust is crucial for the widespread adoption and engagement with AI technologies. Samsung emphasized a 'trust-by-design' philosophy centered on transparency, clarity, and accountability, stressing that AI systems must be predictable and provide users with clear control. To enhance privacy, Samsung detailed its hybrid AI model, which prioritizes on-device processing for personal data and selectively uses cloud-based intelligence when greater speed or scale is required. The company underscored its robust Knox security platform, designed to protect billions of devices from the chipset up, and introduced Knox Matrix, a cross-device security framework for mutual authentication and protection among devices. Furthermore, Samsung highlighted its open collaborations with industry leaders like Google and Microsoft to foster shared security research, interoperability, and ecosystem-wide protection. These initiatives aim to address evolving security challenges as AI becomes seamlessly integrated into a diverse range of devices, from phones and TVs to home appliances. News from CES 2026 also revealed new Samsung products, including innovative TVs with AI enhancements, aligning with the company's broader AI integration strategy.