BMW India to Launch Three New EVs in 2026, Targets 25% EV Sales | Quick Digest
BMW India plans to introduce three new electric vehicle models in 2026 as part of an aggressive strategy to boost sales and market share. The company aims for EVs to constitute 25% of its total sales in India by 2026.
BMW India to launch three new electric vehicle models in 2026.
Targeting 25% of total India sales to be electric vehicles by 2026.
Company reported record sales of approximately 18,000 vehicles in India in 2025.
BMW Group India CEO advocates for retaining 5% GST on electric vehicles.
Overall, BMW will introduce 27 new or upgraded products in India in 2026.
BMW currently holds a 60% market share in India's luxury EV segment.
BMW Group India is set to significantly expand its electric vehicle (EV) portfolio in 2026, with plans to roll out three new EV models. This move is a crucial part of the German automaker's strategy to aggressively increase its presence and sales in India's growing luxury car market. Hardeep Singh Brar, President and CEO of BMW Group India, confirmed these plans in an interview with Bloomberg.
The company aims for electric vehicles to account for 25% of its total sales in India by 2026, a substantial rise from 21% recorded in 2025. BMW had a successful 2025, reporting record sales of approximately 18,000 vehicles across its BMW and MINI brands in India, with EV deliveries surging by over 200%. The luxury carmaker currently commands a dominant position in India's luxury EV segment, holding an estimated 60% market share.
Beyond the new EV models, BMW's broader product offensive for 2026 includes the introduction of 27 new or significantly upgraded products across its brands. These launches are complemented by strategic investments, including approximately ₹400 crore with dealers to enhance facilities and charging infrastructure. This aggressive push comes amidst BMW's advocacy for the Indian government to maintain the current 5% Goods and Services Tax (GST) on electric vehicles in the upcoming Union Budget, with Brar emphasizing that a hike could hinder EV adoption and market momentum. The company is focusing exclusively on battery-powered vehicles for India, with no immediate plans for hybrid models.
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