Lego has officially unveiled its new high-tech component, the 'Lego Smart Brick,' as part of the broader 'Lego Smart Play' platform, at the Consumer Electronics Show (CES) 2026 in Las Vegas. This innovation represents Lego's most significant leap in interactive play since the introduction of the Minifigure in 1978. The Smart Brick is a sophisticated piece of technology, discreetly embedded with a custom-made ASIC chip smaller than a standard Lego stud. It incorporates multiple sensors, including those for sound, light, color, distance, and accelerometers, along with a miniature speaker and an onboard synthesizer. This allows Lego creations to react in real-time with dynamic sounds, lights, and behaviors based on movement, tilts, and interactions. The 'Smart Play' system is designed for screen-free engagement, emphasizing physical storytelling and imaginative play without relying on smartphones or apps. It operates in conjunction with 'Smart Tags' and 'Smart Minifigures,' which instruct the bricks on how to function, enabling a mesh network of interactive elements within a build. The company plans to roll out the first 'Lego Smart Play'-enabled sets, including several Star Wars-themed products, starting March 1, 2026. These sets will feature elements like lightsaber sounds, engine noises, and character-specific responses, bringing beloved universes to life in a completely new way. This announcement has garnered global attention, including coverage by The Economic Times in India, highlighting its relevance to a worldwide audience. The development of this platform took eight years, underscoring Lego's commitment to evolving its play system while keeping it grounded in physical building experiences.