The claim that the Apple iPhone 17 Pro Max is available at a reduced price is accurate and well-corroborated by real-time information. The iPhone 17 Pro Max, part of the iPhone 17 series, was officially announced and released on September 19, 2025. Following its launch, both Apple's official Indian online store and prominent Indian retailers such as Vijay Sales have rolled out various promotional offers. Apple India's official website offers up to ₹5000 instant cashback and No Cost EMI options on the iPhone 17 Pro and iPhone 17 Pro Max, alongside trade-in benefits for eligible smartphones, providing credit up to ₹64,000. Additionally, ICICI Bank has introduced an 'iPhone for Life' plan, offering significant savings through assured buyback options and discounts on the iPhone 17 series when purchased with their credit cards. Indian retailer Vijay Sales conducted its 'Apple Days Sale' from December 28, 2025, which was later extended until January 8, 2026. During this sale, the iPhone 17 Pro Max, initially priced at ₹1,49,900, was available for ₹1,38,490, representing a direct discount of ₹11,410. Further reductions of up to ₹5,000 were achievable through instant bank discounts from partners like ICICI Bank, bringing the effective price down to approximately ₹1,33,490 or ₹1,34,490, resulting in total savings of over ₹16,000. Other iPhone 17 series models, MacBooks, iPads, and Apple Watches also saw significant discounts during these sales events across India. The news is highly relevant to an Indian audience, focusing on offers available through local retailers and bank partnerships. The article's category is primarily Technology and E-commerce, with a Business aspect.