Sankranthi 2026: Chiranjeevi's MSG Dominates Amidst Theatre Scarcity | Quick Digest
Megastar Chiranjeevi's 'Mana Shankara Varaprasad Garu' (MSG) has emerged as a major box office success during the crowded Sankranthi 2026 season, securing additional shows despite overall theatre capacity issues. The film's robust performance, alongside other big releases, highlights the intense competition in Telugu states and North America.
Mana Shankara Varaprasad Garu (MSG) is Chiranjeevi's latest Sankranthi blockbuster.
Sankranthi 2026 witnessed unprecedented theatre scarcity due to numerous releases.
MSG achieved remarkable box office success, grossing over ₹100 crore globally.
The film secured additional shows due to overwhelming demand in Telugu states.
MSG also performed strongly in North American pre-sales, crossing $2 million.
Producers took legal action against bot-led malicious online reviews.
The original news article from 123telugu.com, titled 'Mana Shankara Varaprasad Garu facing capacity issues in Telugu states,' is partially misleading and exaggerated. While the Sankranthi 2026 festive season in the Telugu states indeed experienced significant theatre scarcity due to a multitude of major film releases, Megastar Chiranjeevi's 'Mana Shankara Varaprasad Garu' (also known as MSG) did not suffer negatively from these capacity issues in a detrimental way; rather, it thrived. The film, starring Chiranjeevi, Nayanthara, and featuring Venkatesh in a cameo, was released on January 12, 2026, coinciding with the Sankranthi festival.
Against a backdrop of intense competition from other big releases like Prabhas' 'The Raja Saab,' Ravi Teja's 'Bhartha Mahasayulaku Wignyapthi,' Naveen Polishetty's 'Anaganaga Oka Raju,' and Sharwanand's 'Nari Nari Naduma Murari,' MSG garnered strong audience reception. The film reportedly grossed over ₹25 crore worldwide from premiere shows alone and quickly crossed the ₹100 crore mark globally by January 14, 2026. It continued its robust performance, collecting an estimated ₹19.25 crore on its third day, bringing its total domestic collection to ₹79.60 crore.
Despite the crowded market, 'Mana Shankara Varaprasad Garu' notably maintained packed houses and even saw additional shows being added due to overwhelming public demand. This contradicts the implication in the original headline that the film was 'facing' capacity issues as a hindrance. In fact, its success highlights the market's capacity crunch. The film also performed exceptionally well in North American pre-sales, surpassing $2 million, making it Chiranjeevi's fourth film to achieve this milestone in the territory. Amidst the competitive environment, the producers of 'Mana Shankara Varaprasad Garu' were among the first Telugu filmmakers to seek court intervention against malicious online reviews and bot-led trolling, a move subsequently followed by other production houses. Furthermore, the Telangana government, after initial caution regarding ticket price hikes, ultimately permitted increases for Chiranjeevi's film.
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