British Prime Minister Keir Starmer announced on January 14, 2026, that Elon Musk's social media platform X is moving to comply with new UK laws addressing AI deepfakes. Starmer informed Parliament that X is acting to ensure full compliance, a statement that comes amid widespread global outcry regarding xAI's Grok chatbot. The Grok AI was reportedly used to generate non-consensual sexualized deepfake images of women and children, sparking significant concern over online safety and the unchecked nature of AI technology. In response to this scandal, the UK government is fast-tracking provisions of the Data (Use and Access) Act, making the creation or request of deepfake images a criminal offense. Additionally, the Crime and Policing Bill will criminalize 'nudification' apps, making it illegal for companies to provide tools designed to create non-consensual intimate images, an effort to tackle the problem at its source. Technology Secretary Liz Kendall emphasized that this new legislation, described as a tool against 'weapons of abuse,' is set to come into force this week. The UK's online safety regulator, Ofcom, has launched an official investigation into X to determine if the company has breached its duties under the Online Safety Act to protect users from illegal content. While X and xAI have taken some measures, such as restricting Grok's image generation features to paying subscribers, and Elon Musk affirming Grok's commitment to comply with laws, regulators and leaders, including those in India, continue to demand robust action. The incident underscores the urgent need for stringent regulation in the rapidly evolving AI industry.