Reliance Consumer Acquires Global Rights for Brylcreem, Toni & Guy Brands | Quick Digest
Reliance Consumer Products Ltd (RCPL) has secured global rights for iconic personal care brands including Brylcreem, Toni & Guy, Badedas, and Matey. This strategic move aims to bolster RCPL's presence in the personal care market and drive international expansion, complementing its robust Q3 revenue growth.
RCPL acquired global rights for Brylcreem, Toni & Guy, Badedas, and Matey brands.
Acquisition signals Reliance's aggressive push into global beauty and personal care.
RCPL plans to expand these heritage brands in India and internationally.
FMCG arm reported Q3 gross revenue of ₹5,065 crore, a 1.6x year-on-year growth.
This follows RCPL's earlier acquisition of the Velvette personal care brand.
The deal reinforces Reliance's broader strategy to diversify its consumer portfolio.
Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) arm of Mukesh Ambani-led Reliance Industries, has announced the acquisition of global rights for several international personal care brands. These include the prominent men's grooming brand Brylcreem, the premium hair care and styling brand Toni & Guy, the German personal care brand Badedas, and the UK-based children's personal care brand Matey. This strategic move underscores Reliance's ambitious push into the burgeoning global beauty and personal care market, with plans to expand the presence of these heritage brands both within India and in international territories.
The acquisition was disclosed alongside Reliance Industries' financial results for the quarter ended December 31, 2026, which reported significant growth for RCPL's FMCG business. The company's gross sales in the October-December quarter expanded 1.6 times year-on-year, reaching ₹5,065 crore. This robust financial performance highlights RCPL's aggressive expansion strategy, which previously included the acquisition of the Tamil Nadu-based personal care brand Velvette. While specific financial details of the current acquisition have not been disclosed, the move is expected to intensify competition with established players in the personal care segment. The acquisition of internationally recognized brands provides RCPL with a significant platform to diversify its product portfolio beyond food and beverages, further cementing Reliance's footprint in the rapidly evolving consumer market.
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