Bollywood actor Ranbir Kapoor has officially clarified the long-standing speculation surrounding the meaning of his lifestyle brand, ARKS. Contrary to popular belief and fan theories, the name is not an acronym derived from his wife Alia Bhatt or daughter Raha Kapoor. Kapoor addressed these rumors in a recent video, which featured him giving a tour of the ARKS manufacturing facility and discussing the brand's ethos. He explained that the name ARKS initially held different meanings during its conceptualization. It began with the idea of 'A Ranbir Kapoor Shoe' as the brand intended to launch with sneakers. Over time, other interpretations like 'Ranbir Kapoor Studio' also emerged. However, Kapoor ultimately realized that the name didn't necessarily require a fixed or literal meaning. He stated that the name ARKS 'just fit' when combined with the brand's logo and overall aesthetic, indicating an instinctive choice based on feel and branding coherence. Kapoor also mentioned that the manufacturing unit for ARKS products previously belonged to his brother-in-law, Bharat Sahni. Ranbir further elaborated on his vision for ARKS, expressing a desire to expand into various lifestyle categories beyond footwear, including athleisure, underwear, and even furniture, aiming to offer a distinct sensibility and aesthetic to consumers.