Nvidia's highly anticipated GeForce RTX 50 SUPER series refresh has reportedly been either indefinitely postponed or significantly delayed, according to numerous industry sources and leakers. Originally, rumors hinted at an early 2026 announcement, possibly at CES 2026, with a release in the first half of the year. However, Nvidia's CES 2026 keynote notably lacked any new GPU announcements, shifting focus instead to AI advancements. The primary reasons cited for this reported delay or potential cancellation are multifaceted. A critical factor is the global shortage and rising cost of GDDR7 memory, essential for the RTX 50 SUPER cards which were expected to feature larger 3GB memory modules for increased VRAM capacity. The unprecedented demand for high-performance memory from the burgeoning Artificial Intelligence sector has led Nvidia to prioritize supplying these components to its more profitable data center and enterprise GPU lines. Furthermore, the current market landscape presents little competitive pressure from rival AMD. With AMD's RDNA 5 GPUs not expected until at least mid-2027, Nvidia reportedly sees less urgency to introduce a mid-generation refresh for its consumer-grade products. This allows the existing RTX 50 series to maintain market dominance for a longer period. Some analyses also suggest that a Q3 2026 launch for the RTX 50 SUPER series would place it too close to the rumored release window for the next-generation RTX 60 (Rubin) series, potentially cannibalizing sales and confusing the market. While some reports indicate the SUPER series is merely postponed, rather than entirely canceled, the lack of firm details and the strategic shifts by Nvidia suggest a significant disruption to the planned release schedule.