The Central Consumer Protection Authority (CCPA) in India has initiated stringent action against major e-commerce platforms, imposing penalties totaling ₹44 lakh for the illegal listing and sale of unauthorized walkie-talkies, also known as Personal Mobile Radios (PMRs). Flipkart and Meta Platforms (operating Facebook Marketplace) were each fined ₹10 lakh. Additionally, Amazon and Meesho also faced a penalty of ₹10 lakh each for similar violations. Smaller fines of ₹1 lakh were imposed on other entities including Chimiya, JioMart, Talk Pro, and MaskMan Toys, bringing the total penalty to ₹44 lakh across eight entities. The CCPA's suo motu investigation identified over 16,970 non-compliant listings of walkie-talkies across various online marketplaces. These devices were found to be sold without meeting mandatory legal and technical requirements under the Consumer Protection Act, 2019, and India's telecom regulations. Key violations included the absence of Equipment Type Approval (ETA) certification, failure to disclose operating frequency ranges, and the sale of devices operating outside the license-exempt 446.0–446.2 MHz frequency band. Many devices operated in the Ultra High Frequency (UHF) band, which is restricted and used by critical communication networks such as police and emergency services, posing significant risks to public safety and national security. The e-commerce platforms, including Flipkart and Meta, attempted to argue that they were merely intermediaries. However, the CCPA rejected this defense, asserting that platforms facilitating the listing and promotion of regulated products have an independent responsibility to ensure due diligence and compliance with legal disclosures. The authority emphasized that allowing listings without mandatory statutory disclosures constituted a failure of responsibility, making the platforms liable under consumer protection law. This action underscores the growing regulatory expectation for e-commerce platforms to actively monitor and verify product compliance, ensuring consumer rights and national security are not compromised.