Amagi Media Labs, a Bengaluru-based Software-as-a-Service (SaaS) unicorn, is set to launch its Initial Public Offering (IPO) for subscription on January 13, 2026, with the issue closing on January 16, 2026. The IPO aims to raise ₹1,788.62 crore (approximately $200 million) and features a price band fixed between ₹343 and ₹361 per equity share. The total issue comprises a fresh issuance of shares aggregating up to ₹816 crore and an Offer For Sale (OFS) of 2.69 crore equity shares worth ₹972.62 crore by existing shareholders. This IPO size has been trimmed from an earlier proposed ₹2,254 crore, reflecting a strategic adjustment based on market feedback and the company's strong cash flows. Amagi's business model revolves around providing cloud-based technology solutions for content creation, distribution, and monetization across traditional television and streaming platforms, including Free Ad-supported Streaming TV (FAST) and Over-The-Top (OTT) services. The company serves over 700 content brands and supports more than 2,000 channel deployments across 100+ countries, with a significant revenue contribution from the US market. Financially, Amagi reported a substantial revenue increase to ₹1,162.64 crore in FY25, up from ₹879.15 crore in FY24, while significantly narrowing its net losses to ₹68.71 crore in FY25 from ₹245 crore in FY24. The company also turned profitable in the first half of FY26, posting a profit after tax of ₹6.47 crore. Key strengths of Amagi include its comprehensive "glass-to-glass" technology platform, a robust three-sided marketplace model leveraging network effects, and its proprietary AI-powered technology for content scheduling and ad monetization. Risks include the rapidly evolving media technology landscape, industry-specific exposure, and potential client concentration. Marquee investors like Premji Invest are set to realize significant gains, with anticipated returns of nearly 14 times their initial investment. The net proceeds from the fresh issue are earmarked for investment in technology and cloud infrastructure, funding inorganic growth through acquisitions, and general corporate purposes. The IPO will list on BSE and NSE on January 21, 2026.