Netizens have expressed widespread outrage over the drastic inflation of accommodation prices in Busan, South Korea, ahead of BTS's highly anticipated concert scheduled for June 2026. Reports indicate that some hotels have hiked their rates by as much as tenfold for the concert dates, with certain luxury establishments listing rooms for over 1 million won (approximately $750 USD) and budget motels exceeding 500,000 won (approximately $375 USD) per night. This issue has rekindled anger among fans and the public, with many criticizing the establishments for alleged 'rip-off' room rates and even claims that some hotels asked guests with existing reservations to cancel so they could resell at inflated prices. The controversy has drawn significant attention, prompting the Busan Metropolitan City to launch emergency inspections and implement a QR code reporting system for price gouging. South Korean President Lee Jae-myung has also condemned these practices as "vicious exploitation" that damages the country's tourism image and has called for measures to prevent them. The upcoming concerts on June 12 and 13 are particularly significant as Busan is the only non-capital region stop in Korea for BTS's 2026-2027 world tour, marking their full-group return after members complete mandatory military service. The demand is further intensified as June 13 marks BTS's debut anniversary, and Busan is the hometown of members Jimin and Jungkook. This isn't the first time Busan has faced such criticism; similar controversies arose during a free BTS concert in 2022, where some hotels were accused of charging 20 to 30 times their usual rates. The current situation highlights ongoing challenges in regulating accommodation prices during major events in South Korea.