De Beers Confident in Natural Diamonds Amidst Titan's Lab-Grown Push in India

De Beers remains steadfast in its belief that the rise of lab-grown diamonds, including Titan Company's new 'beYon' brand, will not diminish demand for natural diamonds in India. The company asserts that both categories will coexist, serving different consumer needs. De Beers is significantly investing in India's natural diamond market, now the second-largest globally.

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