The Livemint article titled "Apple Days Sale ends soon on Vijay Sales: Big discounts on iPhone 17 Pro Max, MacBook and more" accurately reported on a significant promotional event hosted by the prominent Indian electronics retailer, Vijay Sales. The "Apple Days Sale" commenced on December 28, 2025, and concluded on January 4, 2026, providing substantial discounts across a broad spectrum of Apple products available both at over 160 physical retail locations and on the company's online platform, www.vijaysales.com. A key highlight of this sale was the inclusion of the latest iPhone 17 Pro Max. This flagship device, which was officially unveiled in September 2025 and subsequently released on September 19, 2025, was offered at ₹1,38,490, a notable reduction from its original price of ₹1,49,900. This represented a direct discount of ₹11,410. Customers could enhance these savings further by utilizing an instant discount of ₹5,000 on select ICICI Bank credit cards, which brought the effective price down to ₹1,33,490. Other models from the iPhone 17 series, including the standard iPhone 17, were also available with attractive pricing, starting from ₹78,900 after factoring in bank offers. Beyond the newest iPhone models, the "Apple Days Sale" extended its offers to include a variety of older iPhone generations, such as the iPhone 16, iPhone 16 Plus, iPhone 16e, and iPhone 15 series. These devices were also subject to considerable price cuts and bank-specific promotions. For example, the iPhone 16 Plus experienced one of the most significant price reductions during the event, with its effective price dropping to approximately ₹64,490 after applying bank offers. Furthermore, the sale encompassed strong deals on Apple's computing and tablet lines. The M5-powered MacBook Pro was listed at ₹1,57,990, a reduction from its initial launch price of ₹1,69,900, providing savings close to ₹12,000. Similarly, the iPad Air M3, iPad Pro (2024), and iPad 11th Gen were all available with various discounts. Shoppers benefited from additional bank discounts, often up to ₹10,000, provided by multiple banks including ICICI, HDFC, SBI, and Axis. Exchange bonuses and loyalty reward points further sweetened the deals, offering consumers diverse opportunities for enhanced savings. The original article from livemint.com was published on January 2, 2026, confirming the accuracy of the "ends soon" claim at the time of its publication.