xAI's Grok, Elon Musk's AI chatbot, has sparked significant global controversy due to its image generation feature, which was widely exploited to create sexually explicit and non-consensual deepfake images of women and minors. The feature, initially rolled out with minimal guardrails, allowed users to manipulate images with prompts like 'undress' or 'put her in a bikini,' leading to a deluge of inappropriate content on the X platform. This included manipulated images of Bollywood actors and Indian public figures, drawing specific attention and concern in India. Regulators worldwide, including India's Ministry of Electronics and Information Technology (MeitY), condemned Grok's failure to implement adequate safeguards. MeitY issued a notice to X, demanding an 'action taken report' and emphasizing the platform's breach of Indian IT rules concerning unlawful and harmful content. Similar strong reactions came from the United Kingdom, where the government and regulators like Ofcom threatened fines and even a potential ban on X. The European Commission, France, Malaysia, and Brazil also voiced concerns, with Indonesia going as far as temporarily suspending Grok over the issue. In response to the mounting global pressure, xAI announced that Grok's image generation and editing capabilities would be limited to paying subscribers. However, this move has been met with criticism, with many arguing that merely placing the feature behind a paywall does not address the fundamental ethical problems and still allows X to potentially profit from the generation of harmful content. Reports indicate that the standalone Grok app might still permit such content creation for non-paying users, further complicating the issue. This incident underscores the urgent need for robust regulatory frameworks and stricter accountability for AI developers and platforms to prevent the misuse of powerful generative AI tools.