The quick commerce sector in India is undergoing a significant shift as Blinkit has officially dropped its '10-minute delivery' claim, revising its tagline to '30,000+ products delivered at your doorstep.' This development comes after the Union Labour Ministry intervened, expressing serious concerns about the safety and working conditions of gig workers. Union Labour Minister Mansukh Mandaviya held meetings with major quick commerce platforms, including Blinkit, Zepto, Zomato, and Swiggy, urging them to cease promoting ultra-fast delivery timelines that could put undue pressure on delivery partners. The government's intervention was prompted by a nationwide gig worker strike on New Year's Eve 2025 (or 2025/2026, depending on the source's date context), where workers protested against the 10-minute delivery model, citing risks to their health, road safety, and income. Additionally, Aam Aadmi Party MP Raghav Chadha highlighted the plight of gig workers in Parliament and conducted on-ground visits, further escalating the issue. While Blinkit has already implemented the change, other major players like Zepto and Swiggy Instamart are also expected to remove similar time-bound delivery commitments from their branding and advertisements. This move signifies a growing recognition that the pursuit of speed cannot compromise worker welfare and safety within India's rapidly expanding gig economy. Companies are now tasked with balancing consumer convenience with responsible labor practices, reflecting a broader shift towards more humane and sustainable operations for delivery partners.