The Amazon Great Republic Day Sale 2026 is officially slated to begin on January 16, 2026, marking the e-commerce giant's first major sale event of the year in India. Shoppers can anticipate substantial discounts across a wide array of categories, including smartphones, laptops, smart TVs, home appliances, and various electronics. A key highlight of the Amazon sale is a 10 percent instant discount available on purchases made with SBI Credit Cards, including EMI transactions, making it an attractive proposition for consumers planning significant buys. Competitor Flipkart will launch its Republic Day Sale 2026 shortly after, commencing on January 17, 2026. However, Flipkart Plus and Black members will benefit from early access starting January 16. Similar to Amazon, Flipkart is also offering enticing bank discounts, with a 10 percent instant discount for HDFC Bank credit cardholders, alongside easy EMI options. Additionally, customers using debit and credit cards from other select banks can avail instant discounts of up to 15 percent. Both platforms are expected to feature a range of deals, including 'Blockbuster Deals,' 'Trending Deals,' and '8 pm Deals,' with a strong focus on mobile phones, particularly iPhones and Samsung devices. These sales are strategically timed to coincide with India's 77th Republic Day celebrations on January 26, tapping into the festive shopping sentiment among Indian consumers. The news of these sales was widely reported by credible Indian media outlets on January 8th and 9th, 2026, indicating confirmed dates and offers directly from the respective e-commerce platforms.