Samsung Electronics unveiled its strategic vision for the next era of television at a Visual Display (VD) Deep Dive session during CES 2026, held in Las Vegas from January 6-9, 2026. Led by SW Yong, President of Samsung's VD Business, the session highlighted the company's commitment to innovation as the global TV market shifts towards premium experiences, larger screens, and intelligent interaction. Central to Samsung's 2026 strategy is the integration of advanced Artificial Intelligence (AI) to transform televisions from passive viewing devices into interactive, user-centered experiences. The company introduced its new intelligent platform, 'Vision AI Companion,' designed to make TVs more intuitive, conversational, and personalized by understanding viewer habits and providing contextual information. This platform aims to extend the TV's role into smart home integration and daily assistance. Samsung emphasized that 2026 will be a pivotal year for its Visual Display business, with a strong focus on next-generation screen technologies. Micro RGB and OLED will anchor the premium TV segment, while mini LED technology is expected to make high-end viewing experiences accessible to a wider audience. The company also showcased the world's first 130-inch Micro RGB TV, a significant milestone in ultra-large display innovation, and plans to expand its Micro RGB lineup with various screen sizes. Additionally, Samsung's announcements at CES 2026, including 'Your Companion to AI Living,' underscore a comprehensive approach to connecting entertainment, sound, and productivity through intelligent technologies, reinforcing its two decades of leadership in the global TV market.