Samsung is actively promoting new options for Android users, primarily centered around enhanced data privacy and control over AI functionalities, in response to a widespread but debunked story concerning Gmail. The original 'Gmail issues' were not technical malfunctions but rather a misleading narrative suggesting Google was secretly harvesting user data to train its AI models. Google has since issued corrections to clarify this misinformation. In this context, Samsung is emphasizing its 'trust-by-design' philosophy, focusing on AI platforms that are 'predictable, transparent and easy for users to control.' The company highlights its hybrid AI strategy, which prioritizes 'on-device AI' to keep personal data local whenever possible. Cloud-based intelligence is used selectively for tasks requiring greater speed or scale, ensuring user flexibility without compromising privacy. This approach leverages Samsung's long-standing security platform, Samsung Knox, designed to protect sensitive data across its ecosystem. The 'new options' from Samsung are less about specific alternative applications to Gmail and more about a strategic push to assure users of their data privacy and security in the evolving AI landscape. While Samsung offers numerous alternative apps to Google's suite, such as Samsung Notes and Samsung Gallery, which some users prefer for their integrated features and AI capabilities, the Forbes article specifically links Samsung's current emphasis to the Gmail AI data misinformation. This strategic positioning by Samsung aims to build user trust by offering clear choices and greater transparency regarding how their data is processed by AI.