ESTsoft, a leading AI services company, in collaboration with Samsung Electronics, officially unveiled 'AI Promoter' at CES 2026 in Las Vegas. The announcement, made via PR Newswire on January 15, 2026, highlighted an innovative solution designed to deliver next-generation exhibition experiences. The 'AI Promoter' was a key attraction at Samsung Electronics' 'The First Look' event during CES 2026, which ran from January 6-9, 2026. This AI-powered tool garnered significant attention from global tech leaders and attendees by offering natural, context-aware communication. It automatically recognized nearby visitors and proactively initiated conversations, thereby creating a highly engaging environment. A standout feature of the 'AI Promoter' is its capability to respond in real-time across 32 languages, including English, Spanish, and Japanese, demonstrating its global usability. It provided comprehensive information on Samsung's flagship technologies and products, such as Micro RGB and the Galaxy Z Trifold, detailing specifications, technical features, and use cases. The solution's functionality was further enhanced through its integration with Samsung's Spatial Signage, which offers exceptional depth and realism, contributing to an immersive, human-like interactive experience. ESTsoft's CEO, Sangwon Chung, emphasized the company's commitment to delivering sophisticated interactive AI experiences through strong synergy with Samsung, aiming for full-scale global market expansion in 2026. This launch fits well within Samsung's broader CES 2026 strategy, which positioned artificial intelligence as a foundational element across its entire consumer ecosystem, promoting an 'AI Living' vision.