2025 TV Trends: OLED Brightness, 8K Struggles, and Budget Wins

The 2025 television market saw OLED technology achieve unprecedented brightness levels, while 8K TVs continued to face challenges in consumer relevance. The intense 'brightness war' among manufacturers reached a pivotal point, and affordable, high-quality TVs emerged as significant winners for consumers.

• OLED TVs significantly increased brightness in 2025, reaching up to 4,000 nits.
• 8K TV adoption remained low due to high costs and lack of native content.
• The 'TV brightness war' saw peak intensity but also a shift towards balanced picture quality.
• Budget-friendly Mini-LED TVs from brands like TCL and Hisense offered excellent value.
• AI upscaling and improved smart TV features were key developments in 2025.

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