Swiggy Instamart's Gurugram Experiential Store: A New Retail Strategy
/indianstartupnews/media/media_files/2025/12/22/swiggy-instamart-opens-its-first-experiental-store-in-gurugram-2025-12-22-21-54-58.png)
Swiggy Instamart has launched its first physical experiential store in Gurugram, India, a pilot initiative allowing customers to 'touch and feel' products. This move aims to enhance brand trust and product discovery, focusing on fresh produce and D2C brands, rather than a full pivot to offline retail.
- Swiggy Instamart opened its first experiential store in Gurugram.
- The store is a pilot for product discovery, not a full retail pivot.
- Focuses on 'touch and feel' categories like fresh produce and D2C brands.
- It's seller-operated, with proceeds going directly to sellers.
- The store is significantly smaller than Instamart's dark stores.
- Aims to build brand trust and differentiate in quick commerce.
Read the full story on Quick Digest.