Tata Avinya to launch as premium EV brand by late 2026

Tata Motors is set to launch Avinya as a distinct premium electric vehicle (EV) brand by the end of 2026. This new brand will feature its own sales network and introduce multiple EV models based on advanced Gen 3 and JLR's EMA platforms, targeting the high-end segment in India.

• Avinya will be a standalone premium EV brand, separate from Tata Motors.
• First Avinya model expected to launch by late 2026 in India.
• Utilizes advanced Gen 3 and JLR's EMA platforms for new models.
• Positioned above existing Tata EVs, targeting the luxury segment.
• Will have dedicated sales channels, including 'phygital' showrooms.
• Part of Tata Motors' plan to launch five new EVs by FY2030.

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