Hyundai Becomes ICC Premier Partner for Global Cricket Events (2026-27)
The ICC announced a multi-year global partnership with Hyundai Motor Company, making it a Premier Partner for major tournaments across 2026-2027. This collaboration, unveiled in Ahmedabad, marks Hyundai's return to top-tier cricket sponsorship and emphasizes fan engagement, particularly in India.
- Hyundai is now one of four ICC Premier Partners.
- Partnership covers six major ICC tournaments through 2027.
- Includes Men's T20 World Cup 2026 and Cricket World Cup 2027.
- Deal grants exclusive global rights and matchday presence.
- Announcement made at Narendra Modi Stadium, Ahmedabad.
- Hyundai aims to boost fan engagement in cricket-loving markets, especially India.
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